Dr.Mani is a heart surgeon. He lives in India. He treats little children born with congenital heart defects.
Heart surgery is expensive. Many of his patients, from poor families, cannot afford the cost of treatment. So Dr.Mani decided to try and help sponsor the operations.
This was the simple concept behind an online adventure that started in 1996.
Ten years later, Dr.Mani's team has raised over $130,000 and funded heart surgery in 47 children, with many more to follow. He's well on his way to achieve an ambitious mission - make high quality heart health care accessible and affordable to every Indian child.
Did one man do this all by himself?
ABSOLUTELY NOT. It was made possible by Dr.Mani's network.
A social network. A group of caring, generous, passionate people who wanted to make a difference, reach out with a helping hand, change the world and make it a better place.
Folks just like you. They made it all possible.
Some of them gave money. Others gave their time. And many helped spread the word - among friends, family and contacts. Over 1 million people have heard the message of Congenital Heart Defects awareness through this effort.
And thanks to their dedication and support, many children are now alive, healthy, happy.
Dr.Mani's core audience is primarily online business owners. Small and home business entrepreneurs, and work-from-home folks looking make some extra money.
They didn't have much to give. Still, they gave generously. And this made Dr.Mani think about how much more impactful it would be if he could help boost their businesses, and make them more profitable.
They would have more money, and in turn, they could give more money to help children.
Choosing this direction as his new initiative to fundraising for the 'heart kids', Dr.Mani embarked on an exciting voyage of business education, coaching and mentoring.
He created ebooks, courses, homestudy packages and one-on-one training programs to help online business owners get higher profitability and efficiency from everything they did. His product portfolio covers ezine marketing, list building, niche marketing, business optimization and infopreneuring.
Thousands of business owners have benefited from his teaching. Dr.Mani has received worldwide recognition as an Internet marketing specialist. He is one of '99 Purple Cows' named by business guru and bestselling author, Seth Godin, and is ranked among the world's top 50 online marketers in the Gurudaq.com index.
The heart surgeon for children is now also well known as an e-business coach and mentor.
Behind it all is a unifying thread that links his vast and growing social network together. A desire to help unfortunate children born with heart defects.
The same desire fuels his supporters. In many ways, with tireless energy and enthusiasm, they have embraced this purpose bigger than any individual or group, and grown it into a global movement.
The Dr.Mani Children Heart Foundation network has become a force that continues to spread awareness about deadly congenital heart defects that threaten thousands of little lives - and raise funds to sponsor life-saving surgery to help these young warriors survive and thrive.
If you want to join hands in this passionate effort, it is our pleasure and honor to have you along. Let's help a child live.
How can you help Dr.Mani?
By joining the conversation.
It is happening in many places, on different levels. Some partners are talking about the work done by the CHD Foundation, showcasing the impact and suffering caused by congenital heart defects and explaining what needs to be done to fix it.
Others are discussing Dr.Mani's business optimization products and services - because by spreading the word and making more people aware about them, they are increasing sales, and indirectly raising funds to help the 'heart kids'. In 2006, the contribution from sales profits to the Foundation was a little over $25,000. This figure has been growing steadily every year.
Many fans of the CHD awareness effort have asked what exactly they can do to help. A few are veterans of online buzz and know how to maximize the impact of what they do to spread the word. Others (maybe you?) aren't quite sure.
That's why we have created a short ebooklet. It has 10 pages. In it is a brief explanation of how, what and why you may want to take some specific steps to help sustain and extend the conversation around Dr.Mani and the congenital heart defects awareness effort.
Conversations happen around brands. And brands spread messages. The brand named 'Dr.Mani' stands for a serious, important, powerful message.
Keep the conversation growing. Help the brand get wider recognition. Get the message to reach more and more people.
You'll help a child with congenital heart defects. Or many. Read this ebooklet first and talk to us if you need any further information.
Thank you from my heart for your support, participation and encouragement.