Carl Crow (1884-1945) was a Missouri-born businessman and author who opened the first Western[disambiguation needed] advertising agency in Shanghai, China, which he ran for more than 25 years. In the 1930s and 1940s, Crow wrote 13 books, including his story about why he is a Confuciust, entitled "Master Kung: The Story of Confucius" (1937), his anecdotal "The Chinese are Like That" (1938, published under the title "My friends the Chinese" in England), and his most popular work "400 Million Customers" (1937; reprinted 2002 ISBN 1891936077). Crow was also founding editor of the Shanghai Evening Post. He died in Manhattan.
Paul French, Carl Crow, a Tough Old China Hand: The Life, Times, and Adventures of an American in Shanghai (Hong Kong: Hong Kong University Press; distributed by University of Washington Press, 2006). ISBN 9622098029.