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People are busy, theyre not waiting for us to reach out and sell them something. Most marketing plans fail because they dont speak directly to the lead. There are stages to buying, assuming that everyone you talk to is ready to buy hurts your chances of closing a deal. Your content marketing plan needs to cover these steps listed in the buyer stage section. Quick Tip: Social Media is 80% content/inbound marketing and 20% outbound. Its hard but we have to put out great content that speaks to people and lead them back to us, we cant make anyone buy.