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A recent study showed that 77% of Baby Boomers say it is important to receive values and life lessons from their parents, as an individual. Then, as a group, Baby Boomers preferred to preserve their parents and further generations memories rather than a financial inheritance. Building a legacy is becoming popular as people are showing more interest in this transfer and passing-down of non-financial assets from generation to generation. Preserving all of lifes stories, values and memories are extremely important due to unexpected events that bring to light the reality of lifes fragility.