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The new technology age in which we are living requires new forms of communication. Phone calls, while personal, are difficult to reach a large number of people with, while promotional emails are ignored the majority of the time. Text messaging provides a unique combination of the two forms of communication thats perfect for churches to reach out to their congregations. They allow church leaders to send out daily Bible verses, event and schedule updates, and allow church parishioners to provide immediate feedback to the church itself. Text messaging is also a great way to reach a younger audience that tends to spurn traditional phone communication. With sites like SimpleTexting.com, setting up a text message subscribers list can be done with a short code and opt-in keyword, so the process takes minimal stress and hassle on the part of church leaders.